Artificial Intelligence Marketing ethics
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6 min read
An overview of advertising codes and standards, AI cases studies and the Ethical Principles for AI Marketing.
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Featured Pro: Scott Brinker, Godfather of Martech
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8 min read
Scott Brinker aka "The Godfather of Martech" gives his advice on vendor selection, ROI, martech fails, build vs buy, upskilling and more.
Immersive Technology Basics
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5 min read
How does virtual reality and augmented reality marketing work?
Artificial Intelligence Marketing Basics
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8 min read
What is artificial intelligence marketing? How do you use artificial intelligence in marketing?
Digital Asset Management Platform Basics
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4 min read
What is a digital asset management platform?
Marketing Automation Platform Basics
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5 min read
What is a marketing automation platform? What does it actually automate?
The best martech training resources in 2022.
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2 min read
Our selection of the best martech resources for platform and tools training, websites, books and podcasts.
Customer Data Platform Basics
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5 min read
What is a Customer Data Platform? What does it do? And does every martech stack need one?
What is a martech stack?
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2 min read
An overview of the different types of software architecture and example stacks.
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Martech Basics
This is a good place to start if you're new to Martech Playbooks.
AI
Artificial Intelligence
CDP
Customer Data Platforms
DAM
Digital Asset Management
VR/AR
Virtual Reality and Augmented Reality technologies
MAP
Marketing Automation Platforms
Featured Pro
Interviews with accomplished professionals
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