Introducing the Open World Marketing Platform (OWMP)
public
–
4 min read
The Open World Marketing platform is a conceptual marketing platform that creates a digital world of a brand in the form of a world map.
Martech Playbooks - Where marketing meets technology.
Welcome to Martech Playbooks, a blog dedicated to marketing technology and its professionals. Subscribe to join the conversation and get the latest playbooks and news.
Subscribe
Data Mesh Marketing
public
–
4 min read
What is Data Mesh and how can marketing teams prepare for it?
Artificial Intelligence Marketing ethics
public
–
6 min read
An overview of advertising codes and standards, AI cases studies and the Ethical Principles for AI Marketing.
Featured Pro: Scott Brinker, Godfather of Martech
public
–
8 min read
Scott Brinker aka "The Godfather of Martech" gives his advice on vendor selection, ROI, martech fails, build vs buy, upskilling and more.
Immersive Technology Basics
public
–
5 min read
How does virtual reality and augmented reality marketing work?
Artificial Intelligence Marketing Basics
public
–
8 min read
What is artificial intelligence marketing? How do you use artificial intelligence in marketing?
Digital Asset Management Platform Basics
public
–
4 min read
What is a digital asset management platform?
Marketing Automation Platform Basics
public
–
5 min read
What is a marketing automation platform? What does it actually automate?
The best martech training resources in 2022.
public
–
2 min read
Our selection of the best martech resources for platform and tools training, websites, books and podcasts.
Customer Data Platform Basics
public
–
5 min read
What is a Customer Data Platform? What does it do? And does every martech stack need one?
What is a martech stack?
public
–
2 min read
An overview of the different types of software architecture and example stacks.
Explore topics
Martech Basics
This is a good place to start if you're new to Martech Playbooks.
AI
Artificial Intelligence
CDP
Customer Data Platforms
Data and Analytics
Data and Analytics
DAM
Digital Asset Management
VR/AR
Virtual Reality and Augmented Reality technologies
OWMP
Open World Marketing Platform
MAP
Marketing Automation Platforms
Authors
