What is Martech Playbooks?
Martech Playbooks' purpose is to accelerate the learning of marketing technology, connect marketing technology professionals, and build an innovative and strong martech industry in Australia.
Martech Playbooks publish practical guides and education on marketing technology including user experience, business case processes, vendor selection, platform management, CRM, CDPs, social media, immersive technology, artificial intelligence, data & analytics and more.
Founder and Author
Martech Playbooks was founded by martech enthusiast Jimmy Hilvert-Bruce.
Jimmy has worked with some of Australia’s most recognised brands including the Australian Broadcast Corporation, Westpac Group, Virgin Australia, Mitsubishi Motors, Hungry Jack’s, V Energy Drink, Stockland, Google Australia, Commonwealth Bank, and National Australia Bank.